Certified Digital Marketing Professional

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

Entry Level

Delivery

Online / Class

Duration

30 Hours

Assessment

Certification Exam 3HR

This course is validated by the Digital Marketing Institutes Industry Advisory Council

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Certified Digital Marketing Professional

The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing. The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement. The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional. The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF) and corresponds to a Diploma on the Australian Qualification Framework (AQF).

The cost includes all course materials and the examination fee (first attempt only).

Why should I earn this certification?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimise digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximise the impact of your marketing through powerful digital tools.

What will I achieve?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognised digital marketing certification.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

Entry Requirements

This course has no prerequisites and is categorised as an Entry Level course by the Digital Marketing Insititute.

Course Fees

Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.

Exam

Course Duration

Learning Outcomes

On becoming a Certified Digital Marketing Professional you will be able to:

Recognise how teamwork and roles can contribute to their digital marketing strategy and introduce the PROPEL model as a framework for planning
Understand how to use a website for insights, tracking, measurement and data capture using metrics and tools
Be able to create and curate compelling and innovative content

Provide you with the skill set to extend the value of content and understand how to promote it across distribution channels and measure their content marketing ROI
Apply paid concepts to inform the development of a social media marketing strategy
Report on ad campaigns across relevant channels using advanced and paid advertising tools
Boost online conversions
Build an organic search marketing strategy that brings the right kind of visitors to your website and ensure the best possible ROI
Develop the knowledge and skills to implement and manage paid search campaigns
Create Google AdWords campaigns, manage budgets, and report on their performance with confidence
Demonstrate technical understanding and skills to build and maintain an effective Display & Video advertising strategy
Setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics which measure the most important metrics
Strategise your email delivery plan to test, optimize and report on the performance of your email marketing campaign
Know the techniques, processes and value of using marketing automation alongside email marketing campaigns
Use analytics in digital marketing from initial set-up to understanding reports
Ability to analyse statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns
Understand the PROPEL planning model to design complex, long-term digital marketing strategies that service both marketing and commercial objectives

Module Overview

Certified Digital Marketing Professional

Digital Marketing Foundations

The Digital Marketing Foundations module explores how to harness the power of digital within the context of your organisation’s marketing strategy. This module will enable you to conduct digital research, set business objectives for a digital campaign and prepare the foundations for developing a targeted digital marketing strategy. You will gain an understanding of the core principles of digital marketing, explore the buyer’s journey process, and identify digital channels, the benefits of combining traditional and digital marketing alongside the principles of the 3i Methodology. Upon completion, you will recognise how teamwork and roles can contribute to your digital marketing strategy and introduce the PROPEL model as a framework for planning.

01

Website Optimisation

The website optimisation module will teach you how to build and publish a well-designed, high performing and optimised website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives. Through this module you will gain insight into the importance of optimisation, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.

02

Content Marketing

The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy. By the end of this module you will understand the fundamentals of content marketing, be able to initiate a content marketing strategy, create and curate compelling content and learn how to extend the value of your content through scheduling tools and different promotion methods to distribute content across a variety of platforms.

03

Social Media Marketing

The social media marketing module will enable you to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms including Facebook, Twitter, LinkedIn, Snapchat and Instagram. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey. You will gain an insight into building and maintaining an active community on social media platforms. Alongside this, you will learn about the value of reporting on advertising campaigns across relevant channels using advanced and paid advertising tools.

04

Search Engine Optimization (SEO)

The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI. Through the SEO module you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your websites organic search ranking using a range of technical elements. Alongside this, you will be able to judge the success of your overall SEO efforts by monitoring the sources of traffic to your website and other key metrics.

05

Paid Search

The paid search module will help you understand the fundamentals of paid search, how it differs from organic search methods and the key benefits of both. You will develop the knowledge and skills needed to create and manage a paid search campaign in Google AdWords. Alongside this, you will learn to optimise paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations and devices. Through the paid search module, you will also explore how to measure the effectiveness of paid search campaigns through conversion tracking and other advanced reporting methods.

06

Display & Video Advertising

The display and video advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. As part of this, you will learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube. Furthermore, you will learn how to apply targeting, re-marketing and a bidding strategy to your campaigns before analysing their effectiveness by pulling reports detailing the most important metrics available.

07

Mobile Marketing

The Email Marketing module will teach you how to construct and deliver an effective email marketing campaign. You will learn the fundamentals of email including how to strategise a delivery plan to test, optimise and report on the performance of campaigns. This module will also help you understand the impact of permissions, mobile, buyer journey and the marketing lifecycle. By the end of this module, you will be able to apply the core principles, techniques and actions for developing a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.

08

Digital Marketing Analytics

This module will teach you the basic concepts of using analytics in digital marketing, from initial set-up to detailed reporting. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals. By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance and reviewing KPIs.

09

Digital Marketing
Strategy & Planning

The digital strategy module uses the PROPEL (Plan, Research, Objectives, Propose, Execute and Learn) planning model to teach you, in a step-by-step fashion, how to design complex, long term digital marketing strategies that service both marketing and commercial objectives. This module will enable you to set objectives for clear and measurable KPIs and prepare a strategic plan incorporating content, search and creative strategies. You will learn how to develop a media plan with a structured approach to budgeting, resource allocation and channel selection.