Certified Digital Marketing Specialist - Social

Certified Digital Marketing
Specialist - Social

This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It is designed to help you engage effectively with social media in an overall digital marketing domain. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.

Entry Level

Delivery

Online / Class

Duration

30 Hours

Assessment

Certification Exam 3HR

This course is validated by the Digital Marketing Institutes Industry Advisory Council

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Certified Digital Marketing Specialist - Social

Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We know that advancing and progressing your
future career is important to you. Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Social carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

The cost includes all course materials and the examination fee (first attempt only).

Why should I earn this certification?

An in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to effectively engage and influence through social media. A specialist certification, it focuses on the planning, implementation and measurement of your social media strategy.
Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks. This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.

What will I achieve?

Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a social media specialist and can boost and advance your career.
Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.

Entry Requirements

This course has no prerequisites and however it is categorised as Specialised Level course by the Digital Marketing Institute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.

Course Fees

Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.

Exam

Course Duration

Learning Outcomes

On becoming a Certified Digital Marketing Specialist - Social you will be able to:

Apply the knowledge you learn about the latest current trends and best practices in social media marketing into your everyday life
Produce innovative and creative social media strategies
Boost brand awareness with content that makes your users want to share

Understand the foundation principles of social media marketing
Understand the dimensions of audience research to define the needs, wants and goals of your audience.
Create a framework for identifying and analysing your competitors.
Investigate the key components of cultural and trend research.
Plan a content creation strategy that targets and reaches the right audience, while meeting your business goals.
Create a variety of content types and formats that will deliver on your content marketing goals.
Devise, execute and monitor your own content creation strategy.
Understand content seeding and how to use content effectively over multiple social platforms.
Apply content outreach tactics and concepts in order to gain reach for your target audience.
Plan and deliver a Facebook Advertising strategy, using the various advertising tools and formats
Use Twitter Ads and specific formats to run campaigns and promote content aligned to your KPIs and marketing objectives.
Learn how to integrate Google Analytics with Twitter analytics and third party tools to analyze campaign performance for the next iteration.
Use LinkedIn-specific features and tools to set campaign objectives, run ad campaigns and acquire customers.
Use LinkedIn analytics tools to measure and report on your campaign success.
Manage Instagram and Snapchat accounts effectively, in accordance with best practice guidelines
Run engaging Instagram and Snapchat campaigns using each platforms native advertising tools.
Analyse campaign performance through native and 3^rd party analytics tools to measure success and inform your next campaign.
Make your video content searchable by targeting key demographics and new potential markets.
Develop your own YouTube advertising strategy in order to run cost-effective and successful campaigns.
Understand the terminology, features and processes used in marketing automation
Understand inbound/outbound marketing philosophies and the buyers journey, and how they can be applied to marketing automation.
Generate, nurture and communicate with leads through marketing automation software
Analyze and measure the success of your efforts through daily, weekly and monthly reporting.

Plan, research, set objectives and the foundations for your social media strategy.
Implement your content, campaigns and activation’s.
Report, analyse and measure the performance and impact of your strategy activities.
Apply changes to your strategy based on learned insight from the learn phrase of the PROPEL model.

Module Overview

Certified Digital Marketing Specialist - Social

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends. You will understand the principles of social media marketing, distinguish between traditional and social media marketing, understand the dimensions of audience research to define the needs, wants and goals of your audience and analyze data and extract actionable insights.

01

Content Creation

This module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. It will equip you with the knowledge and skills to resource a content management function, target your audience, select your platform and make use of social listening and competitor analysis.

02

Content Outreach

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. The Content Outreach module will help you acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

03

Facebook

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion. This module guides you through the various aspects of Facebook for Business such as Facebook Ads. You will also be adept in planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing measurement.

04

Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. You will be guided through each step of using Twitter for Business; from customizing your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.

05

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives and recognize the importance of having a unified brand presence across company and personal accounts, use features and tools to set campaign objectives and increase ROI along with running ad campaigns that reach, nurture and convert customers.

06

Social Apps

This module will give you core insights into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity metrics, you will learn how to navigate each platform and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

07

Social Video

The Social Video module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

08

Marketing Automation

This module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

09

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing social media strategy using the PROPEL strategy model. You will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and ROI.