Certified Digital & Social Sales Professional

Certified Digital & Social
Sales Professional

As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
To adapt to this change in the sales environment along with progressing an individual’s current and future careers, the Digital Marketing Institute has designed a professional digital and social selling certification that can make a difference.
Aligned with industry and designed by experts, this program provides a globally recognized certification that can benefit any modern seller. Covered within this program are the core essentials of digital and social selling including Digital Sales Messaging, Integration & Strategy, Social Content, Social Account Management, Digital Sales Leadership and much more.

Entry Level

Delivery

Online / Class

Duration

30 Hours

Assessment

Certification Exam 3HR

This course is validated by the Digital Marketing Institutes Industry Advisory Council

Learn More…

Certified Digital & Social Sales Professional

The Certified Digital & Social Sales Professional focuses on the development of digital sales capabilities and consolidates the knowledge into practical applicaiton of digital tools and social selling techniques.

Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools.

This course is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities. The Digital Marketing Institute is the global certification standard for digital marketing and selling.

The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide.

The cost includes all course materials and the examination fee (first attempt only).

Why should I earn this certification?

Future proof your career and gain the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today. Designed by experts, the Digital Marketing Institute collaborates with industry experts to define a digital and social selling program informed by essential innovative techniques and best practices. The certification focuses on the tools and skills you need to sell efficiently, surpass quotas and attain selling success.
The certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels. Similarly, it is suited to anyone to anyone leading sales teams or looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

What will I achieve?

Upon successful completion of a 3-hour computer-based examination, you will be awarded a globally recognised professional certification in digital and social selling.

Certified professionals are able to acquire more qualified sales prospects, reduce lead times, nurture leads more effectively and achieve a more balanced pipeline. You will realize the importance of building solid relationships online, ensuring client satisfaction and repeat business. Also, you will understand the importance of and how to lead the implementation of a digital sales strategy in your organisation.

Entry Requirements

This course has no prerequisites and is categorised as an Entry Level course by the Digital Marketing Insititute.

Course Fees

Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.

Exam

Course Duration

Learning Outcomes

On becoming a Certified Digital & Social Selling Professional you will be able to:

Acquire more qualified prospects
Reduce lead times and nurture leads more effectively
Achieve a more balanced pipeline

Increase your conversion rate
Develop your online brand by creating and promoting relevant content
Build solid relationships online, ensuring client satisfaction and repeat
business
Adapt the tone, style and type of your content based on your target audience
Optimise territory and pipeline analysis and define growth strategies
Maximise the impact of your digital & social selling with the use of CRM
tools, digital tools and social media platforms
Understand how to lead the implementation of a digital sales strategy
in your organisation

Module Overview

Certified Digital & Social Sales Professional

Introduction to Digital
& Social Selling

The Introduction to Digital & Social Selling module will help you to understand the fundamentals of digital and social selling by exploring how it has transformed traditional sales processes. You will learn about new tools and techniques employed in sales, and how you can use them to transform yourself into a modern digital sales professional with them.

01

Digital Research

This module will equip you with the research tools and techniques required to develop a well-informed digital and social selling strategy for your product. Through social intelligence and social listening you will understand how to monitor and read digital behaviour to later personalize engagement with prospects.

02

Sales Enablement

The Sales Enablement module teaches you about the advanced features and functionality of a variety of social media platforms which can be used to enable your digital and social selling processes. You will discover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the client the solution they need, when they need it.

03

CRM

The Client Relationship Management module will help you to design and create business development campaigns, apply best practice methodologies to your sales cycles and most importantly, evaluate CRM data to then inform your engagement strategy.

04

Social Content

This module will help you understand how to employ a number of tools designed to help the entire content creation process. You will know how to decipher what type of content is needed for different customer types and how to establish the appropriate tone, style and method of distribution for such.

05

Digital Sales Messaging

The Digital Sales Messaging module will help you understand how to strategically formulate communications to ensure all contact with prospects is relevant, personalized and aligned with personal or business objectives. You will know the importance of content segmentation and marrying B2B & B2C content types with appropriate social media platforms.

06

Engagement

The Engagement module focuses on building relationships with leads in the most effective way over an entire customer life-cycle. Learn how to manage large prospect bases and discover engagement techniques to ensure you interact with prospects at the right time, with a message that matters to them.

07

Social Account Management

Within this module you will learn to understand how social media has transformed the concept of customer service and poses both opportunities and challenges in interacting with prospects and customers. Upon studying this module, you will be able to establish key performance metrics that relate to the measurement of your social customer service and ensure you can devise a crisis management plan to deal with any conversations or interactions that may attract negative attention in a public forum.

08

Digital Sales Leadership

The Digital Sales Leadership module focuses on empowering managers and aspiring leaders as they transition from traditional to digital sales strategies. By monitoring the social footprint of your team members and using social KPIs, you will be able to identify and measure if your team are adopting the correct digital and social selling behaviours, building the right networks and creating a professional and consistent brand.

09

Integration and Strategy

Sales leaders and aspiring leaders will know how to research, construct and integrate an effective and optimized digital sales strategy within an organization. By the end of this module, you will be able to measure the ROI of digital and social selling, align it to the overall goals of your organization and use it to gain further executive support.